Collaborating with guests for cross-promotion

A great interview is just the start and cross-promotion helps you both reach new audiences.

Here’s how to collaborate effectively:

• Coordinate your promo plans before the episode goes live
• Share assets like graphics, quotes, and short clips
• Tag each other in every post to boost reach
• Encourage both audiences to subscribe or follow
• Feature each other in newsletters or stories if relevant

It’s a win-win when both sides actively promote which results in more visibility, more engagement, more growth.