Post-interview follow-up strategies

A great podcast episode doesn’t end when the mic turns off, the follow-up is where long-term relationships and opportunities grow. Here are simple but effective strategies to follow after the interview:

1. Send a Thank You

Always send a quick thank-you message within 24 hours.

Mention something specific you appreciated about the conversation.
If you're a guest, thank the host for the opportunity and share how you’ll promote the episode.
If you're a host, thank your guest for their time and insight.

2. Ask for the Link (or Provide One)

Once the episode is published, exchange links.

Guests can ask when it will go live and where to find it.
Hosts can send the link along with any social media graphics or promo content.

3. Promote the Episode

Share the episode across your email list, social media, or website.

Tag the other person when you post.
Use short clips or quotes to generate interest.
Be consistent, a single post isn’t enough to maximize reach.

4. Stay in Touch

Follow up a week or two later:

Share how your audience responded.
Offer to collaborate again or support their work.
If it went really well, ask for an intro to other podcasters or guests they recommend.

5. Track Results

Keep a simple record of each appearance or guest:

Track downloads, leads, or feedback.
Use what worked to refine future outreach and interviews.

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A great follow-up builds trust, opens doors to new shows or guests, and helps you turn interviews into long-term visibility.