How to research your podcast guest or host

For Hosts: Preparing to Interview a Guest

Review Their Recent Work: Explore your guest's latest blog posts, articles, or social media updates to grasp their current focus and perspectives.
Listen to Previous Interviews: Identify the topics they've discussed before to avoid repetition and to find new angles for your conversation.
Understand Their Audience: Recognize who your guest typically engages with to tailor your questions and make the discussion relevant for your listeners.
Check Their Social Media Presence: Observe how they interact online to gauge their communication style and interests.

For Guests: Preparing to Be Interviewed by a Host

Listen to the Podcast: Familiarize yourself with the show's format, tone, and previous topics to align your message accordingly.
Research the Host's Background: Understand the host's expertise and interests to build rapport and tailor your insights.
Identify the Target Audience: Knowing the podcast's audience helps you present your ideas in a way that resonates with listeners.
Review Show Notes and Episode Descriptions: These often provide insights into the themes and questions commonly explored on the podcast.

To delve deeper into effective preparation for podcast interviews, consider these resources: