What metrics should I track to measure success?

To measure the success of your podcast appearances or collaborations through Talks.co, here are some key metrics to keep an eye on:

1. Podcast Reach

   Track how many people listened to or downloaded the episode you appeared in. Hosts may share this info with you, or you can ask before the interview.

2. Audience Growth

   Look at your follower or subscriber counts (email list, social media, podcast subscribers) before and after each appearance to see if you’re gaining traction.

3. Website Traffic

   Check your site analytics to see if there’s a spike in visits after your episode airs, especially if your URL was mentioned or linked.

4. Leads or Inquiries

   Monitor how many people reach out, opt in, or book a call with you after a podcast goes live. Use a unique link or code if possible.

5. Engagement

   Keep an eye on comments, shares, and messages related to your podcast interviews because it shows how well your message resonated.

6. Match Rate on Talks.co

   Track how many people are showing interest in your profile and how many matches you’re generating over time.

Success looks different for everyone, so align these metrics with your specific goals (e.g., more visibility, leads, or authority) and check in regularly to adjust your strategy.