How do I build lasting relationships through podcasting?
Podcasting is more than just sharing content, it's a powerful way to forge meaningful, long-term connections with hosts, guests, and listeners. Here’s how to cultivate relationships that extend well beyond the mic:
1. Engage Before and After the Interview
Start building rapport early by engaging with your host or guest on social media. Comment on their posts, share their episodes, or send a genuine message about how their content resonated with you.
After the interview, follow up with a thank-you note and promote the episode on your channels. Tag them in your posts to boost their audience and show appreciation.
2. Promote Each Other’s Work
Cross-promotion is key. Share your guest’s or host’s content with your audience, and encourage them to do the same. This mutual support can lead to referrals and repeat appearances.
3. Make Booking and Communication Easy
Simplify the scheduling process by using tools like Calendly and providing a speaker one-sheet (your Talks.co profile link) with your bio, topics, and links to past appearances. Clear communication and professionalism make a lasting impression.
4. Stay Connected
Maintain the relationship by staying in touch. Engage with their content, provide updates on your work, and look for opportunities to collaborate again. Building a long-term relationship can lead to referrals and repeat appearances.
To delve deeper into building lasting relationships through podcasting, consider these resources: